Generative AI (GenAI) Certification Program for Content Creators

In collaboration with Microsoft

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AI-Powered Content Generation (Module 1):

• Role of Generative AI in content creation
• Where AI helps and where it doesn’t
• HUMAN framework for humanizing AI content
• Building custom GPTs
• [Microsoft Learn] Copilot Foundations
• [Microsoft Learn] Craft effective prompts for Microsoft 365 Copilot



Personalizing Content and SEO Optimization (Module 2):

• Impact of Generative AI on SEO
• Exploring AI tools for text generation
• Crafting ads, captions, scripts, and emails with AI
• Repurposing text-based content effectively



Visual Content Creation and Editing with AI (Module 3):

• AI tools for image, music, and video creation with effective prompting techniques
• Use cases of AI in marketing: product photography, social media, and more
• Creating high-quality voice-overs, music, and cinematic videos with AI
• Storytelling with AI



Content Distribution and Amplification (Module 4):

• Discover what goes behind an AI-led marketing campaign
• Explore the scope of marketing with AI influencers
• [Microsoft Learn] Empower your workforce with Microsoft 365 Copilot

AI-enhanced creativity for every kind of content professional. Writers, designers, creators and marketers - meet your new creative assistant.

Content Writers:

• AI-Assisted Blog & Article Writing – Generate drafts, improve structure, and optimise readability using AI
• AI-Powered Ad & Marketing Copy – Create compelling, high-converting copy with AI assistance
• Automated SEO Content Generation – Optimise content for search engines with AI-driven keyword strategies



Graphic Designers:

• AI-Generated Visuals – Use AI tools to create graphics, illustrations, and concept art
• Smart Image Enhancement – Enhance resolution, remove backgrounds, and modify designs effortlessly
• AI Automation – Generate AI-powered layout and design suggestions



Video Creators:

• AI-Assisted Video Editing – Automate cuts, transitions, and effects using AI-powered tools
• AI-Generated Voiceovers & Subtitles – Convert text into natural-sounding speech and generate subtitles instantly
• AI-Powered Scriptwriting – Develop engaging video scripts with AI-driven storytelling techniques



Social Media Managers:

• AI-Powered Content Planning – Automate social media post scheduling and content ideation
• AI-Generated Social Media Captions – Craft engaging, platform-optimised captions with AI assistance
• AI-Based Trend Analysis – Predict trends and tailor content strategies using AI insights



Marketing and Brand Strategist:

• AI-Driven Consumer Insights – Analyse audience preferences and content performance with AI tools
• AI-Powered Campaign Optimisation – Generate and refine marketing campaign strategies with AI analytics
• Automated Competitive Analysis – Benchmark against competitors and improve content effectiveness

• This course is ideal for content creators, marketers, social media specialists, designers, copywriters, and entrepreneurs who want to leverage AI-powered tools for efficient content creation across text, images, audio, and video formats.

Upon completion, participants receive a Joint Certificate from us and Microsoft recognized by NSDC.

Obtaining the Generative AI Certification for Content Creators (Microsoft) helps content professionals transition from traditional creation methods to AI-augmented workflows that drive productivity, creativity, and strategic impact. Today’s content landscape demands not just creativity but the ability to generate high-quality text, visuals, video and interactive media at scale - and generative AI tools like Microsoft Copilot, ChatGPT and other platforms are rapidly becoming central to that work. This certification arms you with the practical skills to leverage AI responsibly and effectively for ideation, drafting, editing, optimization and personalization, elevating both the quality and scope of your output. It also signals to employers and clients that you understand how to integrate AI in brand communication, social media, storytelling and digital campaigns, setting you apart in a crowded field.

In the U.S. job market, mastering generative AI isn’t just about efficiency - it can meaningfully enhance your earning potential and career mobility. Content creators with specialised AI skills are increasingly in demand: data shows that professionals adept with AI tools can see their earning power increase substantially, with positions like AI-enhanced content strategist or senior digital creator commanding salaries well above the national average for traditional content roles. For example, mid-level digital creators with advanced tool proficiency often earn around $60,000–$90,000+, while senior and specialised roles, especially those incorporating AI competencies, can reach $100,000–$150,000+ or more depending on experience, industry and portfolio strength. This reflects a broader trend where generative AI skills can boost salary opportunities by up to ~47% compared with peers lacking them - making the certification an investment that can help expand both your strategic capabilities and financial rewards.

He is an experienced AI and machine learning specialist with deep expertise in generative AI technologies, including natural language processing, computer vision and AI-powered automation tools. With hands-on experience deploying AI solutions across diverse industries, he brings practical insights into leveraging GenAI for real-world business applications. Known for his clear and engaging teaching style, he simplifies complex AI concepts and guides learners through practical exercises and use cases. His training empowers professionals to harness the power of generative AI to enhance creativity, productivity and decision-making.

Standout features of GenAI Mastery Program: