Generative AI (GenAI) Foundations Certificate Program

In collaboration with Microsoft

The objective of this course is to help learners master the fundamentals of Generative AI and apply them across multiple business functions - from creating AI-driven content to automating data analysis workflows.

Become an expert in Microsoft 365 Copilot, ChatGPT, Azure AI, ElevenLabs, Dall-E, Midjourney, and more.

Build apps. Without any coding.

Get 2 months of free access (worth $50) to no-code tool Rocket.new and build your own app in minutes!

Module 1 - Mastering Generative AI:

• Understand AI fundamentals, prompt engineering, and ethical use.
• Learn zero-shot, few-shot, and prompt chaining methods.



Module 2 - AI for Research, Learning & Content Creation:

• Use AI for summarization, content generation, and image creation.
• Personalize learning using AI tutors.



Module 3 - Data to Decisions: AI-Driven Analytics:

• Leverage AI to analyze and visualize data without coding.
• Apply AI to automate reporting and insights.



Module 4 - AI-Powered Problem-Solving & Prototyping:

• Use AI for brainstorming, ideation, and workflow automation.
• Rapid prototyping with AI-driven solutions.



Wrap-up & Certification:

• Complete final assessment.
• Earn Joint Certificate from Merit Global and Microsoft.

Learn how to build AI agents and drive productivity with Custom GPTs. Learn to talk to AI like a 2nd language

For everyone:

• Setup your personal AI secretary: Manages your meetings, emails, work streams. Doesn't get coffee. Just yet.
• Excel at numbers with mere words: Analyse complex sheets without any excel formulas. Only prompts & logic.
• Present from your mind with AI: Turn boring text heavy presentations into beautiful thoughts that speak your mind.



Tech:

• AI-powered coding & debugging: Coding, debugging, and optimization with tools like GitHub Copilot and AI-assisted refactoring.
• AI-driven data analysis: Use AI tools to clean, analyze, and visualize data, gaining insights without complex coding.
• AI Automation: Streamline repetitive coding and data tasks using AI-driven automation tools.



Marketing:

• AI-generated content & copy: Craft high-quality blogs, social media posts, and ad copy pieces using AI-powered writing assistants.
• AI-powered SEO optimization: Use AI to analyze keywords, improve content structure, and optimize for better search rankings.
• AI-driven data insights for marketing: Leverage AI analytics tools to understand trends, customer engagement, and campaign performance.



Sales:

• AI-enhanced presentations & pitches: Convert text ideas into compelling sales presentations and pitches with AI-generated visuals.
• AI-driven customer insights: Use AI-powered data analysis to understand customer behavior and refine sales strategies.
• Automate sales outreach: Leverage AI-generated email templates and chatbots to personalize sales communication.



HR:

• AI-powered recruitment assistance: Use AI to draft job descriptions, screen resumes, and analyze candidate profiles.
• AI-driven employee engagement analysis: Leverage sentiment analysis tools to measure workplace morale and feedback.
• Automate HR documentation & communication: Use AI-powered tools to generate employee reports, automate emails, and assist in policy documentation.



Management:

• AI-powered decision support: Use AI-driven insights to analyze business data and make informed decisions.
• AI for process automation: Automate repetitive operational tasks using AI-driven workflow tools.
• AI-enhanced reporting & forecasting: Generate automated business reports and visualizations for data-driven planning.



Finance:

• AI-assisted financial data analysis: Use AI tools to structure and analyze financial data for better decision-making.
• AI-powered expense tracking & budgeting: Automate transaction categorization and financial reporting with AI-driven insights.
• AI-driven risk assessment: Identify anomalies and enhance fraud detection with AI-powered security insights.

• Students and fresh graduates
• Professionals in Tech, Marketing, HR, Sales, or Management
• Anyone looking to boost productivity using AI tools

Upon completion, participants receive a Joint Certificate from us and Microsoft recognized by NSDC.

Earning this Generative AI Foundations Certificate (issued jointly with Microsoft) is an excellent way to future-proof your career in a world where AI tools are rapidly reshaping how work gets done across industries like marketing, finance, operations, HR and IT. This course gives you hands-on, practical skills in prompt engineering, building AI agents, using Microsoft 365 Copilot and generating insights from data - all without needing a coding background - so you can immediately apply AI to everyday tasks and decision-making. By mastering tools like ChatGPT, Copilot and other leading AI platforms, you show employers that you can increase productivity, drive innovation and contribute to digital transformation initiatives, making your profile stand out in competitive talent markets.

From a career and compensation standpoint, investing in AI and generative-AI credentials can lead to substantial financial upside. Industry data shows employers increasingly value AI skills: professionals with AI expertise can command a ~56% wage premium compared to peers without AI skills, with roles leveraging generative AI often paying significantly above average salaries in related fields. In regions like Dubai and the UAE, AI-certified professionals commonly see higher pay bands - with mid-career roles commanding considerably more than non-certified counterparts - and AI certifications in Dubai have been linked to salary increases of 35–50% in some segments. This boost reflects real demand for AI-savvy talent and can significantly enhance your negotiating power and career trajectory as organisations embed AI into core business functions.

Professionals with generative AI skills are among the most sought-after talent in the U.S. job market today, and having a credential like the Generative AI Foundations Certificate with Microsoft can help demonstrate practical fluency with tools and applications that employers value. According to recent labor data, tech workers with generative AI competencies can earn nearly 50% more than peers without those skills, with average salaries around $174,000 per year for roles requiring such expertise. Specific roles related to generative AI - such as prompt engineers, ML engineers, data scientists and AI product managers - also command substantial compensation. For example, entry to mid-level generative AI engineers in the U.S. commonly see salaries ranging from roughly $120,000 to $220,000, while senior specialists and leaders can exceed $250,000 or more with bonuses and equity in competitive tech hubs.

Even outside strictly technical titles, possessing generative AI capabilities can meaningfully boost earning potential. Employers across industries - not just in software - are offering salary premiums for staff who can apply AI to improve decision-making, automation and innovation; analysis suggests that job postings listing AI skills pay about 28% higher salaries on average than those that don’t. This wage bump reflects the premium companies place on talent that can help them adopt and scale AI solutions, making upskilling with an industry-aligned certificate a smart investment in both short-term compensation and long-term career growth in the U.S. market.

He is an experienced AI and machine learning specialist with deep expertise in generative AI technologies, including natural language processing, computer vision and AI-powered automation tools. With hands-on experience deploying AI solutions across diverse industries, he brings practical insights into leveraging GenAI for real-world business applications. Known for his clear and engaging teaching style, he simplifies complex AI concepts and guides learners through practical exercises and use cases. His training empowers professionals to harness the power of generative AI to enhance creativity, productivity and decision-making.

By the end of this session, learners will be able to: